The project Social Sparkles is reminiscent of an outdoor party. On this beautiful little square in the famous Hortus Botanicus you stand and walk under various elements hanging there and somehow resembling the streamers characteristic of every Dutch birthday party. And this interactive work is festive indeed, because, wherever we stop, a light starts to sparkle above us. The elements react to our presence and – as at a birthday party – it doesn’t end there. The lighted elements start moving and before you know it they touch others.The ice has been broken, the first contact is made. Will we, social animals that we are, follow their lead and get in touch just as enthusiastically with other visitors? According to the artists Social Sparkles is an autonomous work of art that seeks a new path, independent of the visitors. The cheerful, informal work is characteristic of Studio Toer. Other examples of works by this designer collective from Eindhoven are a parasol shaped like a cloud and a table which fits through your letterbox. Social Sparkles is also an ‘open work’: it invites the spectators in an informal but wholehearted way to join in this cheerful experiment.
Industrial designer Wouter Widdershoven and artist Castor Bours have been working as Studio Toer since 2007. In their work, they explore the boundaries between product and spatial design, and in their explorative design projects search for new interventions. Their kinetic works are characterized by the use of subtle materials and a clear visual language.