Becoming partner?

Amsterdam Light Festival is made possible by various partnerships. Interested in becoming a festival partner? We would like to exchange thoughts with you in person. Contact Frederique ter Brugge through frederique@amsterdamlightfestival.com.

Below you can find a few examples of partnerships. There are many possibilities to connect your company or brand to the festival.

Canal

Who? 
Canal Company has been one of the leading companies in tourism for over thirty years. The typical Dutch company facilitates boat tours and entertainment on the Amsterdam canals.

Why partner? 
With the Amsterdam Light Festival Canal Company sees the opportunity to make Amsterdam more appealing for tourists and locals during the dark winter days. As founding partner of the festival, Canal Company was the thriving force behind the festival since day one.

How? 
By supporting the festival, both financial and with questions on the water. Canal Company has a strong connection with the Amsterdam canals and endorses the value of the festival for the city by connecting the company to the Amsterdam Light Festival as founding partner. Canal is included in all the communication of the festival, creating brand awareness for Canal. Amsterdam Light Festival generates a lot of extra visitors for Canal in the winter as well, which allows the company to stay open longer and can extend their season.

Nikon

Who?
Nikon is one of the most leasing camera manufacturers worldwide.

Why partner?
Nikon was a partner of the Amsterdam Light Festival during the edition in 2014-2015. They saw a chance to put their new low light camera’s, the Nikon D740, D610 and D5300, in the spotlight in a playful way.

How?
Visitors were given the possibility to borrow one of the Nikon low light cameras at the Amsterdam Light Festival kiosk. Through special Nikon “spots” visitors got instructions, which were placed with the artworks, to try out different functionalities of the camera. Different Nikon photographers gave tips on how to photograph certain artworks through an app. At the end of the workshop visitors got to take their SD card home. In this way an interactive experience was offered, where the festival visitor could actively be a part of the festival and test new Nikon camera’s at the same time.

Ambassade Hotel

Who?
The Ambassade Hotel is a four star hotel located on the atmospheric Herengracht canal in the city center of Amsterdam. The elegant hotel opened its doors in 1953 and is now the Travelers’’ Choice of 2016 of Trip Advisor.

Why partner?
The Ambassade Hotel is one of the partners located on the Herengracht canal that embraced Amsterdam Light Festival in 2015. The hotel adopted the magical artwork Open Lounge from Géraud Périole. The artwork that exists out of chandeliers reminded the Ambassade Hotel of the chandeliers they have inside the hotel.

How?
Open Lounge was connected to the Ambassade Hotel online and offline. The artwork was placed in the canal across from the hotel, giving the hotel the chance to offer extra atmosphere to it’s guests in the dark winter months. The hotel was mentioned in all the communication about Open Lounge as well. This created extra brand value for the hotel.

Open Lounge 

KNGF Geleidenhonden

Who?
KNGF Geleidenhonden is a charity organixzation that is responsible for the breeding, training and distribution of guide dogs for the blind.

Why partner?
KNGF Geleidenhonden and visual producers Univate designed an artwork together in 2015. KNGF saw the possibility to collect more donations fort heir annual Geleidenhond Light Night campaign by partnering up with Amsterdam Light Festival.

How?
Donators could upload a picture of their dog through a special website, together with a donation. With these pictures Unibate designed FLIOS, which was shown in the Wertheimerpark during the Illuminade walking route. FILOS seemed an abstract work at first sight, but when seen from a specific angle, it showed the face of a dog. Univate referred to the (functional) relationship between humans and animals with this. This campaign resulted in no less than 24144 donations that brought in 12220 euros.

FILOS