'Euljiro' is a busy shopping street that runs through the South Korean city of Seoul. For a long time, these streets made up the center of Korea's industrialization and economic growth. Metalworking shops, print shops, and lighting shops flourished.
Alicia Eggert is a multidisciplinary artist whose art practice focuses on the relationship between language, image, and time. In her work, she uses simple everyday words as points of entry into complex intellectual ideas. She uses the communication style of neon signs because they communicate directly with the viewer.
Making creative, engaging content and interactive experiences – that’s what the creatives from advertising agency 72andSunny work on daily. Uber, Adidas, IKEA, and Axe are just some of the companies they've worked with. For Amsterdam Light Festival, they will create their first light artwork.