Action>Reaction 2.0

Sjimmie Veenhuis
Edition #7

The psychology behind the physical or digital button is quite simple. From remote controls to doorbells, we are used to pressing buttons and getting a reward as a result: the television turns on, letters appear on your computer screen, or a friend opens the door.

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Sjimmie Veenhuis

Sjimmie Veenhuis (1984) studied Fine Art at the Minerva Art Academy and currently works and lives in Groningen. In his (large) installations, he uses ‘ordinary’ objects in their original form in order to create geometric patterns based on their shapes, textures and colours. The objects remain recognisable to viewers but acquire a new and sometimes strange meaning.


Action> Reaction 2.0- Sjimmie Veenhuis