All the light you see

In the style of an American billboard, there is a real sense of nostalgia present in this work. It's reminiscent of highway and city advertisements, revealing the sub-structure that holds the banner in place. There is an overwhelming feeling of the past in the choice of light too, like neon signs with words or letters that flicker on and off.

Alicia Eggert transforms the aesthetic of decaying billboards from forgotten or abandoned places across America to evoke a sense of memory and a cry to not be forgotten. It reminds us that the actions of yesterday and today become the guiding light of tomorrow.

At the end of our journey, it’s important to remember that everything we have today comes from those who lived before us. And in the future, what we leave behind will be no different. When part of the sentence switches off, we're left with "All you see is past." A reminder that our time on earth is temporary, and that we too will one day belong to the past.