Guichelheil en Duizendschoon

The colorful illustrations that make up the collage originate from the famous albums that conservationist, teacher and writer Jac P. Thijsse wrote especially for biscuit manufacturer Verkade between 1906 and 1938. The illustrations in the albums were made by artist Jan Voerman, among others, and each came with a pack of cookies. They were enthusiastically collected throughout the Netherlands. Not only a brilliant marketing strategy, but also a great way to stimulate a love for Dutch nature. Because “too many Dutch people do not yet realize in which wonderful country they have the privilege to live”, says Thijsse.